On March 4, 2020, Twitter announced that it will start testing its new feature called “twitter fleets” or popularly known as “fleets”. Initially, they started with Brazil for testing this new feature. After testing it in various countries twitter finally launched this feature in India on June 9, 2020.
What Is “Twitter Fleets” or as it is known as “fleets”?
Twitter Fleets are temporary tweets that look like Instagram stories. Twitter fleets allow a user to share fleeting tweets that disappear within 24 hours.
These Fleets can’t be retweeted, replied to publically, or Embedded on to other pages.
So, one can say that it is similar to Instagram & Facebook stories as you can reply to these Fleets or can send an emoji in reply and continue your conversation in DMs.
On Twitter people see and talk about what is happening. They share their views, opinions, happiness, anger, etc. It is a place where you can find the most trending topics and discussion of the entire world.
But a study revealed that some people felt uncomfortable in sharing tweets as they are public, permanent, and have public counts such as likes, retweets.
So, Idea was to make it possible for people to have conversations in new ways with less pressure and more control, beyond tweets and Direct Messages.
And to solve this issue twitter tested “Twitter Fleets” as a new way to start a conversation from your fleeting thoughts with no likes, no retweets, no public replies, and no permanence.
How Can Brands Use It For Their Benefits
Posting Offers that are available for a limited period of time.
As you know that Tweeter Fleets are only there for 24 hours so posting promo codes in Fleets will create a sense of urgency to buyers as they will not be able to find those promo codes back after 24 hours. This can help brands increase their sales.
Interaction with Loyal Customers.
Like Instagram and Facebook, brands can also use Twitter Fleets to post interactive Fleets in order to engage their loyal customers and make them feel they are cared for. This will increase the interest of the customers in the brand in a more engaging manner.
Just Like Instagram & Facebook stories, Tweeter Fleets can be used for daily giveaways. This format gives a limited time period to your customers to participate in the giveaway event.
Whats makes fleets interesting is that one can share links on Twitter Fleets. While you can access Instagram & Facebook stories both on mobile and pc, Twitter Fleets are only available on mobile apps as of now. Also, you can write more content and share more photos in the Fleets about the product you are giving away.