Social Media Algorithms & How They Work.

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SOCIAL MEDIA ALGORITHMS

Social media algorithms are a way of organizing posts in a user’s feed based on applicability instead of publishing time and essentially a set of rules that the social media platform creates behind the scenes to shape the users’ experience.

Social networks prioritize which content a user sees in their feed first by the likelihood and they’ll want to see it.

It utilizes mathematical equations to identify patterns in behaviors such as clicks, video views, share, and even the time spent in reading an advertisement.

Well, it is said by 2021; there will be more than 3 billion users worldwide on social media platforms. Social media algorithms often change over time and are different from platform to platform.

 

 

 

HOW DO SOCIAL MEDIA ALGORITHMS WORK?

Algorithms are said to be simple and complicated too.

The algorithms involve machine learning and data science and are capable of ranking posts and parsing data, and the function of an algorithm is to deliver relevant content to users.

To understand how these social media algorithms work here are the key points of top platform’s algorithms

FACEBOOK

Well, Facebook was designed to bring people close together, to attain this aim, Facebook developed a social media algorithm that prioritizes meaningful customer engagements.

It quantifies meaningful interactions between people using ranking signals.

Facebook newsfeed algorithm favors content, receives interactions that include likes, comments, shares, and replies.

It also takes into consideration that if your brand has an active audience, consider how often people catch up with your brand’s posts, but also on the other relevant subject matter related to your followers’ interests.

 

Facebook encourages all the shared content to not only be contextually helpful, but visually appealing.

It is doing its part to promote the feature with a resigned groups tab that shows new activity.

By helping people discover new communities with a suggested group’s sidebar ( like the gaming table and marketplace).

 

INSTAGRAM

Based on precise signals, Instagram prioritizes posts, pushing the most relevant ones towards the top and giving them the most visibility, while the other one ends up being placed down in one’s feed.

If users follow a lot of accounts then more likely you’ve got more competition for the top spot in their feed.

For engagement-building posts, tag a friend posts or Instagram contests that encourage users to like and comment.

You can also get engaged with users on their posts to build relationships outside of your content by leaving interesting and involved comments on content from potential customers, influencers, and related businesses, and posting first on the larger accounts that have many followers can help to get your comment (and the profile as well) more visibility too.

You don’t try to just look for opportunities to get in a sales pitch or leaving a generic response, like if it’s said to check out the link in their bio about the new product, just click on their Instagram bio and check their product and leaving a thoughtful comment showing your brand’s personality and engaging them in a meaningful way.

If you feel interested you can even opt to get notified for their new posts for the specific accounts so that you can comment after seeing the notification, increasing the likelihood that it will be seen thanks to Instagram feeds focused on the recent posts.

 

TWITTER

During the early years, Twitter presented content in a reverse chronological order that showed the freshest content first.

There’s too much content to keep up within a simple chronological order as the user base and feature set of Twitter and other social platforms grow.

Using different ranking factors to show users posts they think they’ll like that’s where the current Twitter algorithm comes in.

Since a large chunk of the feed is still presented chronologically while recency is still a major factor, the Twitter Facebook algorithm does share common themes with other social algorithms.

This means, connecting with your followers and the content quality are essential ways to help your posts get reach and visibility.

And talking about the brands, it’s essential to maintain an active presence on Twitter throughout the day so your audience has the best chance of getting through your posts.

Being active on Twitter is important but it will not matter how much you post if your posts are pointless and posting poor quality content is a sure way to hurt your brand and lose followers too.

Make sure whatever you post to fill a time slot is relevant, interesting, and useful for the users.

Knowing how much engagement your tweet receives impacts the algorithm, it’s important to plan the content like that which will encourage users to like, comment, and retweet on your posts.

Use of trending hashtags and piggyback on viral trends ( be sure they fit your brand), and participating in popular Twitter campaigns.

 

Since it’s helping to get your post in front of interested audiences rather than buried in a constant flow of new posts the Twitter algorithm ultimately exists to help you.

 

YOUTUBE

According to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm and the youtube algorithm decides what people watch on YouTube 70% of the time.

Well on YouTube one should know how to upload videos on it with that you can promote your brand and will help visitors gain a feel for your brand’s message.

YouTube algorithm focuses on how the audience interacts with videos using artificial intelligence which learns from over 80 billions bit of feedback from the audience daily to understand how to serve the right videos to the right viewers at the right time.

When preparing a YouTube promotional video, the video length should not exceed 3 minutes.

The average engagement rate is said to be 70% but with the higher length value, the number of engaged users diminishes notably.

And as a result, for 5 minutes long video the average engagement rate is below 60%.

In case if people do not recognize your brand your Marketing campaign will be unsuccessful, not only brand credentials but also brand positioning must be considered when promoting on YouTube.

Titles describe the main idea of a video and work well for SEO.

Remember every time the video title should be relevant. Do not opt for the widespread click-bait tactic which implies using big headlines not describing the video itself but only prompting visitors to watch it.

When browsing YouTube and deciding what to watch thumbnails are among the first elements that viewers pay attention to. 

 

Thus, YouTube is said to be a powerful marketing tool that allows one to promote a brand through visual content.

 

Understanding of these algorithms on different social media networks can help brands & individual influencers optimize their content accordingly. Not only they can get a maximum reach but a quality audience as well by following rules to suit these algorithms.

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