Gone are the days when you had to type your queries on your mobile devices and laptops to get it solved. Today’s mobile devices are smart and are here to ease your life in a variety of ways. The new digital trend that is going to affect our lives and businesses more than we imagine is voice search. Yes, the same voice search that helps solve your query while you are cooking or doing some work. As the efficiency and usability of voice search has grown over the years, more and more searches are happening as voice searches and are redefining the businesses. Here is a string of facts to blow your mind:
50% of all searches will be voice search by 2020
In 2017, 13% households in USA had a smart speaker, the number is going to jump to 55% by 2022
The voice recognition market is a 601mn$ market which created almost a billion voice searches per month in 2018
The voice commerce sales in USA will become a 40bn$ industry by 2022 with 22% smart speaker owners in USA purchasing something through the smart speaker
The statistics and facts seem like coming out of Ripley’s Believe it or not book. But the voice search and smart speakers such as Amazon Echo, Google Home etc. are going to shape the way we search and shop. So here are the 5 ways to rule voice search to be aligned with the new trend:
Understanding that Voice searches are conversational sentences effectively:
On voice search, people ask queries in conversational form to the virtual assistant. Moreover, people tend to ask queries in the form of questions such as “Which restaurant serves Chinese?” or “Which smart speaker is the best?” etc. Essentially you must do a thorough research about the kind of questions people ask with respect to a keyword.
An effective tool that you can use for your initial search is run your keywords in Answer the public tool. You would get a bunch if questions usually asked related to that keyword.
Most queries are for local content:
According to google, people have been extensively using queries such as near me to explore activities and shops near them. Near me searches have seen a 130% year on year increase in voice searches. To make the most out of this opportunity, use these keywords to optimize your strategy:
– Locality and Landmark names
– Near me in your tags, description, links etc.
– Names and titles of institutions relevant to your business
Have actions defined for Google Assistant and Alexa:
It’s wise to define actions for google app and skills for Alexa in order to build on the abilities of these smart devices. These will help the voice search users to seamlessly engage and it becomes more valuable for the voice search users to take further steps effectively .
Also ensure that the actions are valuable for the users and not just for the sake of it. This will enable the users to have a better user experience. You can also have content-based actions.
Become mobile optimized to be voice friendly:
Always remember that most voice searches happen from mobile devices and smartphones, so it is crucial that you think of becoming mobile friendly.
Initially by using structured data you can make your content more relevant for the voice search results to improve your listing and to make it easier to use and view on mobile phones.
Focus on how optimized your website is on mobile and how fast your website load. As voice search results are expected to be lightning speed it is an important parameter to keep in mind. Test it on Google Mobile friendly test tool. Also business listing through google my business is important and developing content related to location-based queries for more visibility.
Structured Data Optimization:
Unlike google searches, Voice search only returns very few curated answers for the query and thus its really crucial how you increase your visibility in voice search.
It’s very important that you make your content as relevant as possible so that google shows your website in the results. Create a sitemap and submitting it to google search console will do the thing and will help to go through your pages swiftly.
Also structured data markup helps create metadata for your content which tells google how your content is relevant to the query.